06 Sep

A guide to marketing a new business

Start upAttracting customers is one of the top challenges for any new business, especially if you don’t have any marketing background, knowledge or help. However, using a bit of common sense can get you a long way:

Know yourself
Time spent on working out what makes your company special is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values provides an ideal platform to develop your business.

Know your customers
Be clear from the start about who you want to sell to. Even if your offering could theoretically be of interest to almost everybody, pick a group of customers and start communicating to it. Once you have decided on the group, it will be easier to decide how to reach potential customers and which promotional channels to focus on.

Agree a budget
Making a plan and allocating a fixed budget helps you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. And if a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

Care for your contacts…..all of your contacts
Referrals and word-of-mouth are a fantastic (and free!) way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations. And make everyone aware of them!

Don’t be invisible; be seen!
A website is a must for any new business, and it can be simple and inexpensive. As a new business, the most important elements are:
• What you are offering.
• A compelling reason for visitors to find out more.
• An attractive design.
• A visible/obvious Call to Action (contact details)!!
The same applies to any other promotional material such as leaflets, flyers and posters.

If you are still uncertain about the best way forward, speak to Wordsandweb today!