28 Nov

Is Content still King?

Content is kingOnce upon a time there came that epiphany moment, that someone somewhere said ‘it’. And everyone realised, they had a point. Content is indeed king. There was much metaphorical nodding, whilst fanfares were playing euphorically – ’it’s all about what we are saying’ and we all smiled like we’d unearthed some priceless gem. You may well have heard this phrase to the point that it now packs less of a punch, but is it still true?
Yes, it is. And it’s becoming more and more powerful.

Along came the Infographic and the fancy video and people thought yeah this is great, we can be visual, we like this. It’s short and snappy! But then many people took it too far. They crossed the line of content decency with sloppy copy, words that sounded good but meant nothing. They were accompanied by some shmancy visual so it was OK…

But can you just mask your basic level copy with some uber fancy design work? … Well we don’t think so. Looks do matter (we’re shallow like that!) but that’s just the shell. The body of the copy is essential too, it can rail road your readers to take action, to fall in love with you and react – the difference between a sale and a ‘just browsing’.
So, don’t over egg the pudding, if you stuff your writing with too many wow words we can all see you’ve played a blinder with the thesaurus but it will in fact dilute the effect and make us realise you’re hiding something. We can easily see through it and identify that you don’t know your writing from your elbow. We’ll think that you are needing to use long words to hide the fact that you’ve got nothing to say and, even worse, we will question what your selling.

Power words can punctuate sentences nicely if lightly sprinkled in the right place, but over-used can make a reader’s mind implode. If we have to think too hard about what you are saying, we’ll wander off to other more pressing issues of the day; what’s on TV this evening or what’s in the fridge. And then you’ve lost us!
So, think of them as trusty friends and choose your words wisely, therefore hiring an Agency with a copywriter or two is a good punt. They’ll do the legwork for you and research the backside out of your company, customers and brand voice. They can suggest what to say and where you’ll get the most impact.

A good lead will convert and good copy will always shine through.

06 Sep

A guide to marketing a new business

Start upAttracting customers is one of the top challenges for any new business, especially if you don’t have any marketing background, knowledge or help. However, using a bit of common sense can get you a long way:

Know yourself
Time spent on working out what makes your company special is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values provides an ideal platform to develop your business.

Know your customers
Be clear from the start about who you want to sell to. Even if your offering could theoretically be of interest to almost everybody, pick a group of customers and start communicating to it. Once you have decided on the group, it will be easier to decide how to reach potential customers and which promotional channels to focus on.

Agree a budget
Making a plan and allocating a fixed budget helps you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. And if a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

Care for your contacts…..all of your contacts
Referrals and word-of-mouth are a fantastic (and free!) way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations. And make everyone aware of them!

Don’t be invisible; be seen!
A website is a must for any new business, and it can be simple and inexpensive. As a new business, the most important elements are:
• What you are offering.
• A compelling reason for visitors to find out more.
• An attractive design.
• A visible/obvious Call to Action (contact details)!!
The same applies to any other promotional material such as leaflets, flyers and posters.

If you are still uncertain about the best way forward, speak to Wordsandweb today!

31 Aug

Do you really need to write a brief?

Accurate briefs can save you time and money.Written brief

We often find that when hiring us for work smaller companies try to get around writing a brief and instead want to ‘verbalise’ their requirements. This is fine as some people are better with talking than writing, and essentially this is why they are using our marketing & copywriting services. it is our job to get their requirements down on paper before we begin work and get this over to the client to read over to check we are both on the same page!

A brief is thoroughly recommended so that the person undertaking the work knows exactly what the client needs and wants, thus ensuring that the interest of the client is met and satisfied.

A brief is a document that is put together by the client, outlining what is required. This document should have all the necessary information available. It will act as a reference point for all involved. An agreed brief also ensures that there is trust, understanding and communication throughout the project, no matter how big or small. For more complex tasks or marketing projects, a brief may have the aims, objectives and milestones of the project.

Why are Briefs so important?
• A brief should clarify the direction of the project, no matter the size.
• A good brief should ensure that no time is wasted as it will suggest everything that was agreed upon and needs to be done.
• Effective briefs can reduce uncertainty in terms of communication.
• They act as a reference point for the person undertaking the work. This will result in the goals being met and the client being satisfied.
• They also enable a proper understanding of the main purpose of the work and where they should be going with it.
• A detailed brief provides the desired goals for the piece of work.
• Without a brief, it may take longer for the work to be complete and it may not be at the desired standard.
• The objectives of the project are clear, so clients will save money, time and resources.
• The project will be completed quicker without concerns about restarting and rethinking.
• A brief should allow the person doing the work to have a good feel for the company, as well as the services it provides.

Questions consider when preparing a brief
1. What is the purpose of the work?
2. What are the objectives and how will they achieve it?
3. Who is the work directed at?
4. Who are the markets, customers and stakeholders?
5. What level of detail is required?
6. Should the language be formal or informal?

As you can see, using a brief can save money, time and resources. It also massively improves efficiency. The brief should have all the necessary information about the work and what is expected of it. Without a brief, there is a danger that the work will not be designed to the desired and expected standard. So before we begin… you can send us over your brief or we can talk about your requirements and we will write the brief for you.

19 Mar

SEO Tips

A few SEO tips for free

Get me on to page 1 of GoogleSEO words and web
Most people when they ask about SEO services want to know if we can you get them on to page 1 of Google. Whilst this can have amazing benefits to business there are a few things we should point out:


  • No one can guarantee you that top spot on Google. There is a lot of work we can do to improve your rankings and optimise your site – make it easier for web directories and people to find you.
  • Why do you want to be found as no 1 on Google for a specific search term globally if you offer a local product or service?. Concentrate on the most important search terms for your business. If you are a tree surgeon in Reading then this is what you should be concentrating on. These terms should feature within in the body of your copy and within your page titles and headings.
  • The first few items on Google are paid for searches. These are the ones that are slightly shaded at the top of the page or are at the side of the page. You can be shown here if you advertise with Google Adwords. Dependant on how popular the search term is depends on the price you will pay to advertise, a bit of keyword research will help you here.
  • Google is not the only search engine out there. Although there are quite a number, the main ones are Google, Bing and Yahoo. So make sure you are focusing on your rankings here too.
  • A good starting point is to find the top ranking keywords for what you do.        On a very basic level you need to add these to the content of your site including headings, titles and descriptions. Keep chipping away at your site adding keywords and nice fresh content often. Use Googles Keyword research tool or SEM Rush or another good site is Traffic Travis. They will help you determine which keywords to use and enable you to use different tools to analyse your site, really useful!

A few dont’s as well

  • Don’t go mad over keywording every page – this will score negative points with Google. It’s a bit like an exam, if you use the same words over and over again, it highlights you don’t know very much and just ends up being irritating to all that fall upon it!
  • Don’t pay for loads of links to your site. We have all seen the Companies that promise you 000’s of links for very little but be wary a bad link or two can do a lot of damage to your SEO. A bit like friends, you need to be careful who you associate with as Google sees you as being guilty by association!!

There are lots of other things you can do to boost your SEO. And there will be more tips to follow shortly, but if you need some SEO help right now get in touch.

17 Mar

The top 10 reasons to be self-employed

Benefits of working freelance
There are many reasons why being self-employed beats working for an employer and these have to be my top 10:

1. You can choose your hours and work from wherever you like. If you want to do your copywriting work from Starbucks you can!

2. Work life balance does is an actual thing! Yep, you can see the kids grow up and enjoy writing websites and blogs too, who’d have thought it!

3. You can have a dress down day whenever you like. There’s no harm in having a PJ day, it can actually be quite relaxing and therefore productive.

4. No- one steals your lunch. Although you still pretend they have so you can have double dinner!

5. You can charge what you think each content writing or admin jobs are really worth. If you keep it real and affordable people will come back month on month.

6. You can exercise in work hours, a sneaky run can help you think more clearly and some of my most creative ideas have come mid-run.

7. You get to work with such a variety of nice people and if they’re not you can choose not to work with them again

8. Life is a happier place, you may work more hours but they are happy hours doing things you love doing.

9. You can take a holiday or a day off whenever you would like to without having to get a string of forms authorised. Obviously not when you’re in the middle of a job though!

10. It’s liberating being self-employed and doing your own thing and there is lots of support out there working for sites such as www.peopleperhour.com for example is fabulous. No marketing set up costs and lots of resources to help you get started.

11 Mar

How we work – Freelance Copywriting and content writing


How we Work
If you’re not sure how to go about hiring us, it’s pretty simple and doesn’t take long. We work entirely virtually and have all the facilities to successfully run a virtual marketing/copywriting service. We keep in contact regularly with you via phone/email normally decided on by what works best with you.

Go on then how much do we charge?
You’ll find we are very cost-effective and charge a lot less than you may think. We will arrange a set fee or hourly rate with you – whatever works best for you!

An email or a quick chat is all it takes to set the scene of what you are looking to accomplish.
We can with ease draft up some objectives and a set price for the job – or an hourly rate for on-going work. We will send you this in writing so you can think about all the pros (hopefully not cons 😉 ) of using us!

Often it’s helpful for us to do a sample job for you
Then you can see what you’re getting without getting your proverbial fingers burnt…
We don’t just do writing we do a lot of other business related tasks too. So you can assign us whole projects and we will do it all from planning to execution; keeping you updated along the whole process.

It’s obviously a two way thing and we both need to know we can work together without getting crumbs in the bed!
We’re friendly and easy going, no diva moments at our end! We will get on with the job and hopefully impress you with our prompt turnover and skill.

Before you get in touch have a quick glance at our feedback… and then why not send us a mail/text or even call!!