28 Nov

Is Content still King?

Content is kingOnce upon a time there came that epiphany moment, that someone somewhere said ‘it’. And everyone realised, they had a point. Content is indeed king. There was much metaphorical nodding, whilst fanfares were playing euphorically – ’it’s all about what we are saying’ and we all smiled like we’d unearthed some priceless gem. You may well have heard this phrase to the point that it now packs less of a punch, but is it still true?
Yes, it is. And it’s becoming more and more powerful.

Along came the Infographic and the fancy video and people thought yeah this is great, we can be visual, we like this. It’s short and snappy! But then many people took it too far. They crossed the line of content decency with sloppy copy, words that sounded good but meant nothing. They were accompanied by some shmancy visual so it was OK…

But can you just mask your basic level copy with some uber fancy design work? … Well we don’t think so. Looks do matter (we’re shallow like that!) but that’s just the shell. The body of the copy is essential too, it can rail road your readers to take action, to fall in love with you and react – the difference between a sale and a ‘just browsing’.
So, don’t over egg the pudding, if you stuff your writing with too many wow words we can all see you’ve played a blinder with the thesaurus but it will in fact dilute the effect and make us realise you’re hiding something. We can easily see through it and identify that you don’t know your writing from your elbow. We’ll think that you are needing to use long words to hide the fact that you’ve got nothing to say and, even worse, we will question what your selling.

Power words can punctuate sentences nicely if lightly sprinkled in the right place, but over-used can make a reader’s mind implode. If we have to think too hard about what you are saying, we’ll wander off to other more pressing issues of the day; what’s on TV this evening or what’s in the fridge. And then you’ve lost us!
So, think of them as trusty friends and choose your words wisely, therefore hiring an Agency with a copywriter or two is a good punt. They’ll do the legwork for you and research the backside out of your company, customers and brand voice. They can suggest what to say and where you’ll get the most impact.

A good lead will convert and good copy will always shine through.

17 Mar

The top 10 reasons to be self-employed

Benefits of working freelance
There are many reasons why being self-employed beats working for an employer and these have to be my top 10:

1. You can choose your hours and work from wherever you like. If you want to do your copywriting work from Starbucks you can!

2. Work life balance does is an actual thing! Yep, you can see the kids grow up and enjoy writing websites and blogs too, who’d have thought it!

3. You can have a dress down day whenever you like. There’s no harm in having a PJ day, it can actually be quite relaxing and therefore productive.

4. No- one steals your lunch. Although you still pretend they have so you can have double dinner!

5. You can charge what you think each content writing or admin jobs are really worth. If you keep it real and affordable people will come back month on month.

6. You can exercise in work hours, a sneaky run can help you think more clearly and some of my most creative ideas have come mid-run.

7. You get to work with such a variety of nice people and if they’re not you can choose not to work with them again

8. Life is a happier place, you may work more hours but they are happy hours doing things you love doing.

9. You can take a holiday or a day off whenever you would like to without having to get a string of forms authorised. Obviously not when you’re in the middle of a job though!

10. It’s liberating being self-employed and doing your own thing and there is lots of support out there working for sites such as www.peopleperhour.com for example is fabulous. No marketing set up costs and lots of resources to help you get started.