We often find that when hiring us for work smaller companies try to get around writing a brief and instead want to ‘verbalise’ their requirements. This is fine as some people are better with talking than writing, and essentially this is why they are using our marketing & copywriting services. it is our job to get their requirements down on paper before we begin work and get this over to the client to read over to check we are both on the same page!
A brief is thoroughly recommended so that the person undertaking the work knows exactly what the client needs and wants, thus ensuring that the interest of the client is met and satisfied.
A brief is a document that is put together by the client, outlining what is required. This document should have all the necessary information available. It will act as a reference point for all involved. An agreed brief also ensures that there is trust, understanding and communication throughout the project, no matter how big or small. For more complex tasks or marketing projects, a brief may have the aims, objectives and milestones of the project.
Why are Briefs so important?
• A brief should clarify the direction of the project, no matter the size.
• A good brief should ensure that no time is wasted as it will suggest everything that was agreed upon and needs to be done.
• Effective briefs can reduce uncertainty in terms of communication.
• They act as a reference point for the person undertaking the work. This will result in the goals being met and the client being satisfied.
• They also enable a proper understanding of the main purpose of the work and where they should be going with it.
• A detailed brief provides the desired goals for the piece of work.
• Without a brief, it may take longer for the work to be complete and it may not be at the desired standard.
• The objectives of the project are clear, so clients will save money, time and resources.
• The project will be completed quicker without concerns about restarting and rethinking.
• A brief should allow the person doing the work to have a good feel for the company, as well as the services it provides.
Questions consider when preparing a brief
1. What is the purpose of the work?
2. What are the objectives and how will they achieve it?
3. Who is the work directed at?
4. Who are the markets, customers and stakeholders?
5. What level of detail is required?
6. Should the language be formal or informal?
As you can see, using a brief can save money, time and resources. It also massively improves efficiency. The brief should have all the necessary information about the work and what is expected of it. Without a brief, there is a danger that the work will not be designed to the desired and expected standard. So before we begin… you can send us over your brief or we can talk about your requirements and we will write the brief for you.